Fresh produce exporter to USA and European markets; 25 employees.


In just three years the number of employees had increased from five to 25. Confusion of the responsibilities in many areas of the business was affecting the customer experience; in some cases having collections, sales, and operations, all contacting one client about one particular invoice.


How can we create more efficient ways for our employees to work?



We created 15 job descriptions that clarified the complexity of hybrid jobs, in plain language, with clearly defined expectations, plus explicit career progressions for appropriate jobs, and a fast track promotions for critical talent..


Higher employee morale, better customer experience.